HODL CLOTHING
Illustration
March 2018
Keeping it Crypto with this one, Bulls vs Bears in a battle for control!
As part of our ongoing work with Hodl Clothing we were asked to create a bespoke illustration around the Bears vs Bulls concept in trading markets.
"The use of "bull" and "bear" to describe markets comes from the way the animals attack their opponents. A bull thrusts its horns up into the air, while a bear swipes its paws downward."
With this concept in mind we decided to go for a retro feel to the illustration focussed around the classic 90s toy Rock 'em Sock 'em Robots! We added in some embellishments to highlight the battle through the round numbers, bell and classic FIGHT! type. Crypto coins were used to emphasise the association with the crypto currency market.
The illustration will be used in black and white on t-shirts to be released by Hodl Clothing soon. But we couldn't resist mocking one up in the classic red, blue and yellow colours of the toys!
Illustration details:
